In a groundbreaking stride for the sportswear industry, Brooks Running, in collaboration with tech giant HP, has unveiled the Exhilarate-BL running shoe, fusing state-of-the-art 3D printing technology with footwear. This novel creation, which builds upon their previous joint venture the Genesys shoe, underscores a significant evolution in the realm of personalized footwear.
The Exhilarate-BL is emblematic of the team’s unwavering commitment to enhancing the runner’s journey. Central to its design is a 3D-printed midsole, meticulously crafted to offer runners optimal bounce and forward propulsion. Beyond its physical attributes, the shoe serves as a smart training companion. Embedded sensors within capture vital metrics, encompassing stride length, pace, and more, tailored to the individual’s physical specifications.
Delving deeper, the Exhilarate-BL’s “3DNA” midsoles, sculpted using HP’s Multi Jet Fusion (MJF) 3D printing technology, stand out as a paragon of engineering. Customized based on comprehensive runner data, these midsoles promise superior cushioning and unparalleled energy return, making every stride more efficient and effective. Independent evaluations by HP vouch for these claims, positioning these midsoles ahead of 90% of market contemporaries in terms of energy restitution.
As part of a selective “test and learn” initiative, these avant-garde shoes are being offered to Brooks Wear Testers and Brooks Run Club members. Through wearable tech integrations, Brooks aims to glean invaluable insights, directing the evolution of the Exhilarate-BL and the pioneering 3DNA technology.
In the ever-evolving industry of sportswear innovation, Brooks Running’s Exhilarate-BL, with its cutting-edge 3D printing technology, stands as a testament to the limitless potential of melding tech with footwear.